When medicine meets creativity. Uju was one of the women I had the pleasure of interviewing while in Lagos, Nigeria. She is a medical doctor with a focus in aesthetics and the CEO of Belfiore Medical Aesthetics in Lagos, Nigeria. A medical aesthetic company focused on providing anti aging skin care, non-surgical aesthetic treatments and cosmetic procedures. Her services include but are not limited to Botox treatments, cosmetic enhancement with filler injections, non-surgical fat loss techniques, collagen induction treatments, intravenous vitamin injections and more. Her passion to her craft is undeniable
Who is Uju?
Uju attended Redeemers international school, followed by Hendon Preparatory School in the UK, and finally completed her primary education at Corona school in Lagos, Nigeria. She attended Lagoon Secondary School for her secondary education then completed her O and A levels at the Cheltenham Ladies College in the UK. During extended breaks from boarding school, she had the opportunity of returning to Nigeria occasionally where she was encouraged by her parents to spend time in voluntary work experience, be it a bank, book store or a hospital, “I worked at the most random places!”, she recalls, “but this definitely assisted in building my work ethic and discipline!” Uju completed her pre med course in the UK and attained her medical degree in the Caribbean. She had always envisioned moving back and settling in Nigeria, which she did on completion of her degree. On arriving, she completed necessary training and attained her license to practice with the Nigerian Medical Council.
She worked for a period at renowned St Nicholas Hospital in Lagos Island before eventually pursuing a career in Aesthetic medicine, which she noticed that she had developed a spark for along the way. She attributes success in her career path to surrounding herself with numerous mentors, both career and personal. She excitedly began to build her own brand. As a medical doctor with little business experience, she found this a challenge but admits to learning along the way, with help also from an entrepreneurial course that she completed during an extended break at Imperial University in the UK. A year later, she works from her own clinic space with one member of staff.
Her biggest challenge till date was noted after her office space got ruined after a flooding incident in Lagos. Though a challenging period, she was able to continue business and eventually move into a bigger space. “A blessing in disguise”, she recalls. She mentions her faith as an important aspect of running her business. “Not everyone that is smart succeeds. I believe God even gave me this business idea. I get discouraged sometimes but I know He always helps me.”
Uju is her own biggest critic, seeing herself as her own biggest competition. “I constantly try to improve my skills, and keep learning when I have the opportunity to. I recently trained in application of Semi Permanent Make up, and I’m currently studying for a diploma in Dermatology.” Her vision is to be a recognized female medical aesthetic practitioner and one of the best in her industry both within and out of the country, making her brand, Bel Fiore, a house hold name
DISCIPLINE. PASSION. RESILIENCE. FAITH are four words that I would use to describe Uju after this interview. I think most prominent would definitely be the passion she shows for her work and her business getting her through challenging seasons and keeping her focused on continuous learning and innovation in her practice.
So to encourage those of you reading, always just keep it moving and never stop working on developing yourself along the way. IF SHE CAN, SO CAN YOU.